To generate more sign-ups for Courses at the Danish Technological Institute.
People love comparing themselves with others. So we created an online test where you could calculate your true ‘Career Age’ and find out whether you're ahead or behind in the job market. Based on the results we then offered tailored suggestions of courses people could take to either catch up with their peers or improve their prospects even further. Results could be shared with friends on facebook.
The idea of finding your 'Career Age' really struck a cord with our audience. Within the first month 60,000 people had taken the test. 10,000 users sought additional information on the Teknologisk Institut's website about their suggested courses. The test received 300+ comments and 1,000+ shares on facebook. But, best of all, sign-ups rose 38% when compared to the same time last year.