In the post social media landscape, old school bar promotion is getting kind of old. And overlooked. Carlsberg wanted to give the bars a helping hand, connecting with consumers on their (social media) turf and in a  new way that surely grabs their attention.



To make it possible for bar guests to extend the happy hour simply by tagging an Instragram  #happybeertime and #barname. A stick with #happybeertime OS was created and shipped of to bars. After plugging it in to their TV-sets they are ready to offer their guests a happy beer time.



Everybody wins: Bars are promoted organically through Instagram, Carlsberg gets a lot of user generated content and guests have a prolonged happy Hour. Say Cheers!


Danish Internet Awards : Winner - GAMIFICATION
Danish Internet Awards : Winner - Use of social techology
Danish Internet Awards : Shortlisted - FMCG
Danish Internet Awards : Shortlisted - Future Platform
Creative Circle Awards : Shortlisted - Digital / Special Circle